What we do
Credit: Judit Prieto


Our Vision, Mission, Values and How We Work

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What we do

Around the world, women hold the key to overcoming poverty and making change happen for themselves. The potential of women to transform their lives is unlimited – if they are given the opportunity to shine. This is what drives us forward and powers our passion for a more just and equal world.

Our vision for the future

Equality for women and girls in a fairer world.

Our mission towards achieving our vision

To inspire and connect women – create an environment where women can come together: to share experiences, harness their skills, draw on their resources, influence and bring about lasting change. Ultimately to support some of the most disempowered women and girls in the world as they challenge the injustice of inequality.

Our values that underlie our beliefs, guide what we do and how we do it

Empowerment: We believe that empowered women and girls can make a positive difference, not only to their own lives, but also those of the wider community.
Passion: We express our passion for the rights of women and girls through our communications and activities.
Innovation: We work in innovative ways to create and generate effective action.
Respect and equality: We respect the right to hold and express different viewpoints, embracing the belief that everyone has a valid contribution to make.

How we work

We know that to bring about lasting change, we need to work together – make connections, use our influence, use our skills and creativity and raise funds. Once we’ve got a plan of action and something to say, it’s vital to spread the word and inspire others to act. So we focus our work on four key functions:


The Circle is a unique networking hub.
We bring women together to discuss relevant issues, inspire each other, share ideas and offer advice in order to create and generate transformational change. We leverage and broker access to people who can make a difference.

For example… We are currently working on a project with friends of Marie Colvin, the Sunday Times journalist who was killed in 2012 in Homs, Syria, creating a peer-to-peer connecting network for female journalists working in conflict zones.


We can provide expert advice from women who are leaders in their field.

For example… Among our members are top human rights lawyers who carried out an extensive research project, analysing the implementation of the Maputo Protocol, which addresses the rights of women in Sub-Saharan Africa. Their objective was to create a research document which could be used as an advocacy tool to ensure the protection of the legal rights of women in Africa. The report, which focused on the implementation of the Protocol in Kenya, was launched in October 2014 and is now being used by national and international organisations.


Together, as contributors to the global women’s movement, we bring attention to important issues, amplifying the voices of disempowered women.

For example… To raise awareness about International Women’s Day, we were involved in supporting a short film directed by Sam Taylor-Wood and featuring actor Daniel Craig. The film has been viewed over two million times on YouTube.


Working with respected partners, we seek out and support impactful projects by mobilising funds and ensuring the most effective return on investment.

For example… We support Nonceba, a shelter for women who have survived gender-based violence or human trafficking. Nonceba is based in Khayelitsha and offers housing, legal advice, health care services, skills training, individual and family counselling and victim empowerment groups.

Global Goal 5

In 2015, world leaders agreed on 17 goals for a better world by 2030. Goal 5 is to achieve gender equality and empower all women and girls.

The Circle supports projects that are working to achieve Goal 5. Gender bias is undermining our social fabric and devalues all of us. It is not just a human rights issue; it is a tremendous waste of the world’s human potential. By denying women equal rights, we deny half the population a chance to live life at its fullest. Political, economic and social equality for women will benefit all the world’s citizens. Together we can eradicate prejudice and work for equal rights and respect for all.

We work on impactful and sustainable projects that make a difference to the lives of some of the most disempowered women and girls worldwide. We are currently working on projects that address the following Goals:

  • 5.1. End discrimination against women and girls.
  • 5.2. End all violence against and exploitation of women and girls.
  • 5.4. Value unpaid care and promote shared domestic responsibilities.
  • 5.6. Universal access to reproductive health and rights.
  • 5.B. Promote the empowerment of women through technology.
  • 5.C. Adopt and strengthen policies and enforceable legislation for gender equality.